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Not Just a Website—A Lead Engine.
Case Study: Big Horn Bookkeeping
Images by Pathfinder Creative.
Turning a Local Bookkeeping Firm into a Lead-Generating Machine
Big Horn Bookkeeping needed more than just a website—they needed a system that consistently generated qualified leads, streamlined scheduling, and positioned them as the go-to bookkeeping firm in their market.
We partnered with them to build a complete digital growth engine from the ground up.
Monthly Lead Increase
0 %
The Challenge
- Outdated website with low conversion rates
- No streamlined way for clients to book appointments
- Limited online visibility in search results
- Inconsistent lead flow
- No clear funnel for capturing and nurturing prospects
Strategy Overview
We approached this as a full-stack marketing and systems build—not just a redesign.
1. Website
1. Website
Redesigned from the ground up with a focus on clarity + trust. mplemented next-gen image compression + speed optimization tools
👉 Result: Faster load times, lower bounce rate, stronger first impressions
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2. Online Scheduling
2. Online Scheduling
Implemented an intuitive booking system. Structured availability for different service types.
Automated confirmations + notifications.
👉 Result: Reduced friction and increased booked appointments
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3. Paid Media
3. Paid Media
Launched targeted campaigns on Meta Platforms and Google Ads.
Local targeting with intent-based keyword strategy.
Structured campaigns for both immediate leads + long-term growth.
👉 Result: Consistent, scalable lead generation
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SEO + Content
SEO + Content
Full on-page SEO optimization.
Published long-form, high-value articles targeting key search terms.
Improved site structure and internal linking.
👉 Result: Top rankings for key local bookkeeping searches
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The Results
3 months later...
- 🚀 Significant increase in inbound leads
- 📅 More appointments booked online (less manual back-and-forth)
- 🔍 Top visibility in local search results
- ⚡ Faster, modern website performance
- 📈 Scalable marketing system combining SEO + paid ads
Key Wins & Insights
- A conversion-focused website outperforms a “pretty” one every time
- Combining SEO + paid ads creates both short-term and long-term growth
- Reducing friction (like scheduling) directly increases revenue opportunities
- Speed and UX aren’t “nice to have”—they directly impact conversions
Conclusion
Big Horn Bookkeeping went from having a basic online presence to operating a fully integrated lead generation system.
This wasn’t just a website redesign—it was a transformation into a business that consistently attracts, converts, and books new clients.
